When you hear the term “organic” you may think of food or materials, but probably not websites. However, that is the new idea behind creating a website that drives traffic. The idea itself is not new, but it is often new to business owners that may not be familiar with all of the terminology behind search engine optimization or SEO.
The Best Websites are Organic
Organic SEO is not some complicated new design or strategy that you need to implement. In fact, if you are getting traffic to your website, you probably already have an organic site. What this refers to is using natural methods to draw people to your website. What organic SEO is NOT:
• It’s not a paid ad for the search engines to send traffic
• It’s not using keyword stuffing or many of the other traditional methods to draw traffic
• It’s not using sneaky or unethical means to increase traffic, i.e. black hat SEO
Instead, the best websites bring traffic to them by having relevant, informative content on their sites. These websites regularly update their content either with a blog or adding new articles.
How to Make Your Website More Organic
In order for your website to rank well in the search engines, it must be seen as informative and relevant to what users are searching for. You must be recognized as an authority on the topic of your website.
For instance, if you sell jewelry, adding articles that provide information on how to care for jewelry or why metals have different prices would be considered relevant and informative. Once you add several of these articles, you will be seen as an authority on the subject of jewelry. This will make the search engines “recommend” you to people searching for that type of information, which in turn brings potential customers to your door.
If you need help making your website more organic by adding new, relevant content, contact Bella Writing Services. We provide reasonable rates for blog posts and articles that are relevant to your industry.
Almost everyone has an account on Twitter these days, even if they aren’t as active with it as they should be. This includes businesses as well that send out messages to customers and followers on a regular basis. If you have never gotten into the craze or if you follow people just for fun, you may wonder what the fuss is about for businesses.
There are several ways for businesses to benefit from the Twitter platform, but two mainly deal with customers. We’ll take a look at those two ways and the benefits of both.
Direct
This is where companies send out messages directly to their customers as part of a marketing or public relations plan. They will tweet about accomplishments and activities of the business and include links to carry followers back to their website or other promotional areas.
Companies have to plan ahead before they begin this kind of campaign since there are dangers they may not be aware of. Too many tweets that are self-promoting can actually ruin your image and end up costing you followers.
You also have to be careful when responding to comments, especially if any are negative. If you ignore comments, it can make your company look impersonal. However, you have to be careful of what you say when you respond.
Indirect
This method is where companies allow their employees to do the tweeting instead of them. The employee may tweet about how great it is to work for a certain company or how much fun they are having at work. Along with that, they may include other information that is unrelated to the company. People that choose to follow the employee may form a positive view of the company behind them.
As a company, you have to be careful of what is said since any negative information will look unfavorable on you. If you will have employees tweeting on behalf of your business, you want to make sure it does not look calculated. The tweets should be reflective of the person, but still focus on the customers you want to interest. At the same time, it should represent your company in a positive light.
Plan Ahead
Before jumping into the world of Twitter, businesses need to know what their goal is and how they will achieve it through their tweets. It can take some time to build a loyal following and regular tweeting is a must. You can find companies such as Bella Writing Services that will help you create and manage your Twitter account as part of your marketing plan.
Why should a business blog? Many business owners think blogging is something people do for fun in their spare time, but blogging is a lucrative marketing strategy.
According to a study done by Technorati, more readers today believe that blogs are accurate and reliable than in the past. This is an important perception for a business that wants to gain customers’ trust.
Here are three reasons why you should blog for your business:
1. More Customers.
Search engines are looking for quality content to direct traffic to a website. By adding relevant information in your blog posts, you can drive more traffic to your website. Not only will you get more traffic, but the traffic will be people who are looking for what you have to offer.
Instead of you spending time looking for customers, they will be coming to you.
2. Establish Yourself as an Authority.
When you provide informative blog posts with facts and practical data, you establish your business as an authority. Writing several articles on the same topic will also show you as an authority to the search engines. This will translate into customer trust.
3. Provide Interaction with Your Customers.
Blogging is a two-way street. You communicate with your customers by your blog posts and they respond with comments. You can address those comments either in that section or by a personal email if you have an address. This makes your customers feel heard. We live in an interactive world and businesses must be part of that with their customers.
Another part of this interaction is that your customers will interact with each other with comments. Building a sense of community will make them feel more loyal to your company.
Blogging has many benefits to businesses as long as they create quality, informative content. If you do not have time to write regular posts, companies like Bella Writing Services will write them for you.
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