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Why should a business blog?  Many business owners think blogging is something people do for fun in their spare time, but blogging is a lucrative marketing strategy.

According to a study done by Technorati, more readers today believe that blogs are accurate and reliable than in the past.  This is an important perception for a business that wants to gain customers’ trust.

Here are three reasons why you should blog for your business:

1.  More Customers.

Search engines are looking for quality content to direct traffic to a website.  By adding relevant information in your blog posts, you can drive more traffic to your website.  Not only will you get more traffic, but the traffic will be people who are looking for what you have to offer.

Instead of you spending time looking for customers, they will be coming to you.

2.  Establish Yourself as an Authority.

When you provide informative blog posts with facts and practical data, you establish your business as an authority.  Writing several articles on the same topic will also show you as an authority to the search engines.  This will translate into customer trust.

3.  Provide Interaction with Your Customers.

Blogging is a two-way street.  You communicate with your customers by your blog posts and they respond with comments.  You can address those comments either in that section or by a personal email if you have an address.  This makes your customers feel heard.  We live in an interactive world and businesses must be part of that with their customers.

Another part of this interaction is that your customers will interact with each other with comments.  Building a sense of community will make them feel more loyal to your company.

Blogging has many benefits to businesses as long as they create quality, informative content.  If you do not have time to write regular posts, companies like Bella Writing Services will write them for you.

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